Allbirds - Concept Store


Creative Direction / Experiential Design

Allbird’s first off-line retail experience, a  pop-up concept shop in SoHo, included a human-sized hamster wheel, plush rocks, a shoe-bar, and a collection of rare cacti.









"This concept store is going to change the shoe buying experience.”


-The Observer 







Year: 2017
Studio: Bobby Redd
Senior Graphic Designer: Jeana Kolson
Fabrication: Bednark Studio