Allbirds - Concept Store
Creative Direction / Experiential Design
Allbird’s first off-line retail experience, a pop-up concept shop in SoHo, included a human-sized hamster wheel, plush rocks, a shoe-bar, and a collection of rare cacti.
"This concept store is going to change the shoe buying experience.”
Studio: Bobby Redd
Senior Graphic Designer: Jeana Kolson
Fabrication: Bednark Studio