Allbirds - Concept Store

Creative Direction / Experiential Design

Allbird’s first off-line retail experience, a  pop-up concept shop in SoHo, included a human-sized hamster wheel, plush rocks, a shoe-bar, and a collection of rare cacti.

"This concept store is going to change the shoe buying experience.”

-The Observer 

Year: 2017
Studio: Bobby Redd
Senior Graphic Designer: Jeana Kolson
Fabrication: Bednark Studio