Adidas x PopSugar — Ultra Boost X Launch
An immersive obstacle course in downtown Santa Monica for the launch of a new Adidas Ultra Boost colorway.
![](https://freight.cargo.site/t/original/i/67e26cddbf0e6ddadade2b62be3a2ed03b61e217a7905614126df320d028fcfc/Adidas-x-Pop-Sugar--7-DSCF8015-Edit.jpg)
![](https://freight.cargo.site/t/original/i/609852d43f4175c98e8a60f55cdbe4d1b831981db95ed2a23faba9dbf3ca2c86/Adidas-x-Pop-Sugar--55-DSCF9150.jpg)
![](https://freight.cargo.site/t/original/i/77b4e2bf1bf25c9713030add626daf66b68f4a533078d69260640c1f4ec6317a/Adidas-x-Pop-Sugar--62-DSCF9183.jpg)
![](https://freight.cargo.site/t/original/i/30747c4860854bfeb1ff1a4812cf8b766415a5887df64d92f1a74f263753988c/AN2_0198.jpg)
![](https://freight.cargo.site/t/original/i/0fda3299cc9385ee0716ffcbfea1f515f609aa7d583289c044409b702c918b13/AN2_4762.jpg)
![](https://freight.cargo.site/t/original/i/db237e1040daf29d40cf9c805469dc67a5754d081d5092dac464fe64ebba179d/Adidas-x-Pop-Sugar--60-DSCF9230-Edit-2.jpg)
![](https://freight.cargo.site/t/original/i/907bc9053a005a9d7933cb39230feba25a9bc3a9be18a1bd1d0b2199bc93bb15/AN2_5052.jpg)
![](https://freight.cargo.site/t/original/i/8bbd9523b161e595ba832abbba92853090004ca2a85deb69ce26a6d8e668b679/Adidas-x-Pop-Sugar--42-DSCF7996.jpg)
![](https://freight.cargo.site/t/original/i/c359fefe67f669e6ededb5902e9240693d5dd1c14a3ce20618965bdab640a7b9/TRAIL-RUN_lores.gif)
![](https://freight.cargo.site/t/original/i/41fab0c2ce188b5de03d5d6de5f50dca5db168b50264321bc34dbdac571c5f47/AN2_5758.jpg)
![](https://freight.cargo.site/t/original/i/a8e27b6e828ce9686212702d9d348c08a3e4b6d1ce6c2695da43dd02d7e559ed/Adidas-x-Pop-Sugar--57-DSCF9212.jpg)
Agency: Bobby Redd
Creative Direction: Double Solitaire
Senior Designer: Jeana Kolson
Fabrication: Yawn Moon
2017
Creative Direction: Double Solitaire
Senior Designer: Jeana Kolson
Fabrication: Yawn Moon
2017