Allbirds — Concept Store


Allbird’s first physical retail experience, a  pop-up concept shop in SoHo, included a human-sized hamster wheel, plush rocks, a shoe-bar, and a collection of rare cacti.








"This concept store is going to change the shoe buying experience.”


-The Observer 





Agency: Bobby Redd
Creative Direction: Double Solitaire
 Graphic Design: Jeana Kolson
Fabrication: Bednark Studio
2017


Thanks for visiting - Double Solitaire
Mark