Allbirds — Concept Store
Allbird’s first physical retail experience, a pop-up concept shop in SoHo, included a human-sized hamster wheel, plush rocks, a shoe-bar, and a collection of rare cacti.
"This concept store is going to change the shoe buying experience.”
-The Observer
Agency: Bobby Redd
Creative Direction: Double Solitaire
Graphic Design: Jeana Kolson
Fabrication: Bednark Studio
Creative Direction: Double Solitaire
Graphic Design: Jeana Kolson
Fabrication: Bednark Studio