Allbirds — Concept Store
Allbird’s first physical retail experience, a pop-up concept shop in SoHo, included a human-sized hamster wheel, plush rocks, a shoe-bar, and a collection of rare cacti.
![](https://freight.cargo.site/t/original/i/c0869800e30b0b5d584dc6ea5f9b673a52df0baf787943aebcb4ccfdae348c25/Allbirds-007-DSCF0539-Pano.jpg)
![](https://freight.cargo.site/t/original/i/5b254f4856e758fdeb52850ce839596a48a8cc651096a5697fd1cf4add645f11/Allbirds-013-DSCF9963.jpg)
![](https://freight.cargo.site/t/original/i/dd587c05b57f2f51547c115acd606387eb3545b5e7172f857765f446f6630cd9/Allbirds-045-DSCF9988.jpg)
"This concept store is going to change the shoe buying experience.”
-The Observer
![](https://freight.cargo.site/t/original/i/f377444d2bcf66794da146a2754b964074cb1d5e91ce0c5aa6fc16797f1b947f/Allbirds-025-DSCF0505-Pano.jpg)
![](https://freight.cargo.site/t/original/i/8700997ff0d40d02ee159d4dae68f98c9c27be074dca9df7c8f077e97d395750/Allbirds-028-DSCF0483-Pano.jpg)
![](https://freight.cargo.site/t/original/i/92f49b03ab077518abc1b8ec42d1f6c7e1e05fde30ea197c7081108eebbc68ab/Walking.gif)
![](https://freight.cargo.site/t/original/i/8f50b9a8efe932a0550fa26d5a610f95ed39691881e85da9fc3eb9c5f716862e/Allbirds-032-DSCF0007-HDR.jpg)
![](https://freight.cargo.site/t/original/i/8531b81b90d9eb8b4702e911734f5c1f8e23076728704cbedfa0c81fe31d6ef2/Allbirds-011-DSCF0003.jpg)
Agency: Bobby Redd
Creative Direction: Double Solitaire
Graphic Design: Jeana Kolson
Fabrication: Bednark Studio
Creative Direction: Double Solitaire
Graphic Design: Jeana Kolson
Fabrication: Bednark Studio