Naadam — “How We Make Sustainable Cashmere”


A cheeky out-of-home campaign that filled Manhattan with posters of mating goats.













“Naadam is sponsoring a goat-breeding program in Mongolia ...so the poster’s quasi-lewd tagline earns the rare honor of actually being a triple entendre.”


-AdWeek




Agency: Bobby Redd
Creative Direction: Double Solitaire
Graphic Design: Jeana Kolson Holmes
Press: AdWeek, The Drum

2018



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