Naadam — “How We Make Sustainable Cashmere”

A cheeky out-of-home campaign that filled Manhattan with posters of mating goats.

“Naadam is sponsoring a goat-breeding program in Mongolia ...so the poster’s quasi-lewd tagline earns the rare honor of actually being a triple entendre.”

-AdWeek

Press:
AdWeek, Adweek [2] The Drum

Agency: Bobby Redd
Creative Direction: Double Solitaire
Associate CD: Jeana Kolson Holmes

2018