Naadam — “How We Make Sustainable Cashmere”
A cheeky out-of-home campaign that filled Manhattan with posters of mating goats.
“Naadam is sponsoring a goat-breeding program in Mongolia ...so the poster’s quasi-lewd tagline earns the rare honor of actually being a triple entendre.”
-AdWeek
Press:
AdWeek, Adweek [2] The Drum
Agency: Bobby Redd
Creative Direction: Double Solitaire
Associate CD: Jeana Kolson Holmes
2018
AdWeek, Adweek [2] The Drum
Agency: Bobby Redd
Creative Direction: Double Solitaire
Associate CD: Jeana Kolson Holmes
2018