Naadam — “How We Make Sustainable Cashmere”
A cheeky out-of-home campaign that filled Manhattan with posters of mating goats.
![](https://freight.cargo.site/t/original/i/c6cf225261b8be1e3949e0389254f038879997b84a94c346c6a1f8bdc460a4c2/1.jpg)
![](https://freight.cargo.site/t/original/i/213342a76a000dcda3a2e610437e4506b1f4999e4a306dde86859796a99115b5/BS-1-NDM-W3P2-NYC-Grand-St--Ludlow-St-6-posters-1.jpg)
![](https://freight.cargo.site/t/original/i/f818ffbfe165b82eff19d8b245595c2b21309e02e2b819348c86ba3e33cbbdb9/BS-10-NDM-W3P3-NYC-Mott-St--Prince-St-6-posters-3.jpg)
![](https://freight.cargo.site/t/original/i/fe8efc8c0873926876c770d6d9f7f7c52cd355e206df8c77d6090718ceb41113/BS-5-NDM-W2P1-NYC-Houston-St--Mulberry-St-6-posters-4.jpg)
“Naadam is sponsoring a goat-breeding program in Mongolia ...so the poster’s quasi-lewd tagline earns the rare honor of actually being a triple entendre.”
-AdWeek
![](https://freight.cargo.site/t/original/i/98df93f97f44c3aa0d8fbadf9f4f653fe4fdca21d06b943cda918dcf9dd7cd81/Naadam-Windows.jpg)
Press:
AdWeek, Adweek [2] The Drum
Agency: Bobby Redd
Creative Direction: Double Solitaire
Associate CD: Jeana Kolson Holmes
2018
AdWeek, Adweek [2] The Drum
Agency: Bobby Redd
Creative Direction: Double Solitaire
Associate CD: Jeana Kolson Holmes
2018