Naadam — The Cult of Cashmere
An out-of-home campaign centered on a fictional cult that evangelizes the “transcendent qualities” of cashmere.
![](https://freight.cargo.site/t/original/i/9ca00e01b7a5e1b05b5b12d96eb5cecdf4ee41d4aa56b2ab27fecf587ff89516/DSCF6712-Pano.jpg)
![](https://freight.cargo.site/t/original/i/da1aa9882a5a7a49b20075ec817ca2b22affa567c3b2936d8b600d78b50837f3/Image-from-iOS-11.jpg)
![](https://freight.cargo.site/t/original/i/689d038f54b8c116b0cae778acd63c8c6972a58c0656a97e67413d5ba746c334/P4R2SS1-copy.jpg)
![](https://freight.cargo.site/t/original/i/607609d978a804f4dd5b9a449dac079e7876adc4588ff9cac41ef70c4d62c9c3/DSCF6672.jpg)
![](https://freight.cargo.site/t/original/i/3688f0e9c15d813b00d962101bafeb48ca0177df23b5f0135719e31067498679/DSCF6607.jpg)
![](https://freight.cargo.site/t/original/i/9e356ec18e27712ea223de602acafd198cee162826529c8282dc6f55049dbfb6/Naadam02008.jpeg)
![](https://freight.cargo.site/t/original/i/6338fbfc9e0a4e7a11ab39ef15fc50b1238187836e40721b56559c0ac8fb98cf/Naadam02006.jpeg)
![](https://freight.cargo.site/t/original/i/9e7a3485c49bc38343abc593a93386cba688f31b75b477a6a1d24ca40ee63d12/Microsite.gif)
Agency: Bobby Redd
Creative Direction: Double Solitaire
Graphic Design: Jeana Kolson Holmes, Nina Muccia
2019
Creative Direction: Double Solitaire
Graphic Design: Jeana Kolson Holmes, Nina Muccia
2019