Naadam — The Cult of Cashmere 

An out-of-home campaign centered on a fictional cult that evangelizes the “transcendent qualities” of cashmere. In the markets where the campaign appeared, sales increased by 250%.

Agency: Bobby Redd
Creative Direction: Double Solitaire
 Graphic Design: Jeana Kolson Holmes, Nina Muccia


Game provided by Online Solitaire

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