Naadam — The Cult of Cashmere
An out-of-home campaign centered on a fictional cult that evangelizes the “transcendent qualities” of cashmere. In the markets where the campaign appeared, sales increased by 250%.
Agency: Bobby Redd
Creative Direction: Double Solitaire
Graphic Design: Jeana Kolson Holmes, Nina Muccia
2019
Creative Direction: Double Solitaire
Graphic Design: Jeana Kolson Holmes, Nina Muccia
2019