Naadam — The Cult of Cashmere 


An out-of-home campaign centered on a fictional cult that evangelizes the “transcendent qualities” of cashmere. In the markets where the campaign appeared, sales increased by 250%.









Agency: Bobby Redd
Creative Direction: Double Solitaire
 Graphic Design: Jeana Kolson Holmes, Nina Muccia

2019



Thanks for visiting - Double Solitaire
Mark