Zak Eyes
Inside the Lab
A campaign that take you inside an imaginary optical lab to communicate key aspects of eye health in a scientific, yet approachable way.
![](https://freight.cargo.site/t/original/i/dc5c1127d2aa4ba1012af565458d5a8d1f497c3549db41454d19e140435759b0/Bubbles-Pack-Tort-1.jpg)
![](https://freight.cargo.site/t/original/i/2e6d7887bcc124018c437af32aa4e8ac51cb416958aa1d314edb1ac71629c0f8/Bathtub.2020-12-14-11_26_33.gif)
![](https://freight.cargo.site/t/original/i/0f73c56515ca522408e9a41636e4d84aa0ad8008e88472e36f053a1d86be576a/Under-The-Surface_Pack-Shot.2020-12-14-11_23_30.gif)
![](https://freight.cargo.site/t/original/i/627f4fe760f4155519a5c9bd52055a66b37f59e1d216d91457851cc5ffd5a1bc/Lava_Pack-Shot.2020-12-14-11_26_13.gif)
![](https://freight.cargo.site/t/original/i/24db898f0ff7c24ced017dbd5e1840dd8da205306c83d6c0d52ec27a75c44a7d/Flask-w_Cat.gif)
![](https://freight.cargo.site/t/original/i/731c0761814984aab2c71b751ed518122ad920c1189eff9991a8a0742233a70b/ADDITIONAL--32---230.jpg)
![](https://freight.cargo.site/t/original/i/da90c1f36c5653c27258f91f97753588dec57ff4d93a18af838ddbd4bf6eebb3/Pack-Shot---Hero.gif)
![](https://freight.cargo.site/t/original/i/6992201151e4c63951b77c2349c4aae261d27c5a30954f70f15d929206abd5d2/Recipe--04---099.jpg)
![](https://freight.cargo.site/t/original/i/106047f5ec2465df022dce1b0e8cb3088acdca65ea0e8da6bb60314d904e1050/Glasses-from-Smoke--15---167.jpg)
![](https://freight.cargo.site/t/original/i/b608413ee7f5a2f2fc400852239b52f1e5167994b65bfbd6558d5a6c82de113a/Lava-Pack-Shot.jpg)
Strategy: William Pollock
Creative Direction: Double Solitaire
Photography: Double Solitaire
Animation: Double Solitaire
2020